possibly probably perhaps
blog
about
2023
creative director/photographer
As the creative director of 101e.project, Zhu builds the brand around the notion of the ‘mysterious mundane’, which defines the grammar of 101e’s world. For the first season ‘Angelus Novus’, Zhu and I co-directed the campaign images, and I took most of the campaign images which disintegrated the traditional staged fashion photography.
I also designed a blog-styled website and a set of custom typeface called ‘blurred’.
Seson 1 catalog
custom typeface ‘blurred’